« All Faculty
Christopher Phelps

Christopher
Phelps

DMD

Charlotte, NC

Christopher Phelps

Charlotte, NC

Dr. Christopher Phelps is an entrepreneur, general dentist, and author who practices in Charlotte, NC. In his first 7 years of practice he grew the revenue of his practices by a factor of 10X going from 1 practice location to 4 locations. After selling two of those offices for profit, Dr. Phelps focused on maximizing the capacity of his remaining 2 practices and had 2 consecutive years of $1,000,000 revenue growth at each of the two practices, effectively collecting with 2 offices what he had collected when he owned 4 offices. A major part of this success was the Call Tracker ROI program he developed out of his own marketing needs and issues. With it, he was able to decrease his missed calls by 90% and increase his staff conversions of new patient appointments over the telephone from 24% to over 86% which helped increase his new patient numbers from 60/month to averaging over 300/month; all the while decreasing his marketing expenses by 74%.

In addition to being a Kolbe Certified Trainer, a key opinion leader to several large dental companies & understanding how to get new patients in the door, Dr. Phelps is also an expert in the Science of Influence and Ethical Persuasion. For the last 3 years he has studied under the Authority in this field, Dr. Robert Cialdini and was recently awarded the title of Cialdini Method Certified Trainer (CMCT).

Upcoming Webinars

Date Category Faculty Member Webinar Title
06.01.22 Practice Management and Human Relations Christopher Phelps The COMPLETE New Patient Dental Marketing Workshop
The COMPLETE New Patient Dental Marketing Workshop

The COMPLETE New Patient Dental Marketing Workshop

Location: Online

Based on his new textbook series, the COMPLETE Book On Dental Marketing, in this webinar Dr. Phelps will take you through the Attraction stage of the dental marketing cycle. Utilizing Dr. Phelps’ 7 Pillars of Marketing you will learn how to attract the right quantity and quality of new patients to your practice. Learning to become an effective CEO of your marketing department. The lessons learned in this webinar are the same Dr. Phelps’ learned while transitioning his marketing from spending $35,000/month but only netting 60 new patients, to spending 74% less per month and attracting over 300 fee for service patients. A move that helped both of his practices grow by over $1,000,000 each, for two consecutive years.

Objectives:
-Discover the two sides of the marketing coin that you need to master.
-Learn how to identify your target market, really understanding which new patient you want more of this year.
-Create strategic messages that grab your target market’s attention and influence them to want to learn more.
-Use written and visual content that speaks to your target market and targets what stage they are at in the consumer buying cycle.
-Create Offers that don’t discount your services but instead attract a higher quality patient. One who’ll pay your full fee.
-Utilize Dr. Robert Cialidini’s 6 Principles of Persuasion to influence more people to respond to your marketing efforts.
-Learn tips and tricks from the different mediums you can use to find your new patients. From print and online mediums to lead generation, parasite vs symbiote network marketing, to public relations and more.
-Realize the 5 main areas you need to track to verify that you got a positive ROI or “actual” return for your marketing investment.

Credits: 1.5
Cost: Free
REGISTER!