CallyWalker
Her entrepreneurial journey started in the early 90s when she launched her first successful business at the age of 25 and never looked back!
Over the years, her drive, resilience, and passion for marketing have propelled her to the forefront of the dental industry. She has developed a keen eye for identifying niche markets and creating targeted digital marketing strategies that generate high-quality leads and help dental practices grow sustainably. Her leadership has guided Connect My Marketing to become a trusted partner for practices looking to scale their business through PPC advertising, social media campaigns, SEO, and patient retention strategies.
Cally is also a sought-after global speaker, sharing her expertise and insights at industry events around the world. Her talks focus on the power of digital marketing and patient-centered strategies, empowering dental professionals to reach new heights in their practice growth.
Her leadership style is rooted in loyalty, collaboration, and a dedication to empowering her team. She believes that success comes from fostering a supportive culture where creativity, accountability, and passion thrive.
Her hands-on approach and in-depth understanding of the dental industry continue to inspire those around her, making Connect My Marketing not just a service provider, but a partner in the growth and success of every client.
Beyond her professional achievements, Cally finds immense joy in her personal life. She is a proud mother of twin 21-year-olds, Tallulah and Billy, who inspire her daily with their own pursuits and ambitions.
A firm believer in work-life balance, she embraces a lifestyle that nurtures both her creativity and well-being.
Whether she’s practicing yoga, kayaking in serene waters, exploring new destinations, or getting lost in a great book, Cally is always seeking ways to recharge and gain fresh perspectives.
Her ability to balance business success with a fulfilling personal life is a testament to her dedication, passion, and unwavering drive.
Upcoming Webinars
| Date | Category | Faculty Member | Webinar Title |
|---|---|---|---|
| 06.17.26 | Practice Management and Human Relations | Cally Walker | AI and The Future of Dental Marketing: How to Become the Practice AI Recommends |
 AI and The Future of Dental Marketing: How to Become the Practice AI RecommendsLocation: Online
Artificial Intelligence has fundamentally changed how patients search for and choose a dentist. Search is no longer limited to Google rankings — patients are now asking ChatGPT, Gemini, and other AI-driven platforms for recommendations, comparisons, and treatment advice. In this session, we will explore how AI is reshaping dental marketing, how it benefits patients through better access to information, and what dental practices must do to remain visible and trusted in this new environment. Attendees will gain a clear understanding of how websites, digital footprints, online reviews, and structured content now influence AI-generated recommendations — and walk away with practical steps to future-proof their practice. This session is designed for forward-thinking dentists who want to remain competitive in an AI-driven search landscape. By the end of this course, participants will be able to: -Explain how AI-powered search differs from traditional Google search and how it impacts patient decision-making. -Identify the key elements of a dental website and digital footprint that influence AI visibility and authority. -Implement practical steps to optimize their practice for AI-driven discovery, including structured content, reviews, and digital consistency. |
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