Our Courses

Based on his new textbook series, the COMPLETE Book On Dental Marketing, in this webinar Dr. Phelps will take you through the Attraction stage of the dental marketing cycle. Utilizing Dr. Phelps’ 7 Pillars of Marketing you will learn how to attract the right quantity and quality of new patients to your practice. Learning to become an effective CEO of your marketing department. The lessons learned in this webinar are the same Dr. Phelps’ learned while transitioning his marketing from spending $35,000/month but only netting 60 new patients, to spending 74% less per month and attracting over 300 fee for service patients. A move that helped both of his practices grow by over $1,000,000 each, for two consecutive years.

Objectives:
-Discover the two sides of the marketing coin that you need to master.
-Learn how to identify your target market, really understanding which new patient you want more of this year.
-Create strategic messages that grab your target market’s attention and influence them to want to learn more.
-Use written and visual content that speaks to your target market and targets what stage they are at in the consumer buying cycle.
-Create Offers that don’t discount your services but instead attract a higher quality patient. One who’ll pay your full fee.
-Utilize Dr. Robert Cialidini’s 6 Principles of Persuasion to influence more people to respond to your marketing efforts.
-Learn tips and tricks from the different mediums you can use to find your new patients. From print and online mediums to lead generation, parasite vs symbiote network marketing, to public relations and more.
-Realize the 5 main areas you need to track to verify that you got a positive ROI or “actual” return for your marketing investment.

Full Mouth Rehabs with a combination of natural teeth and implants requires proper treatment sequencing to provide the most favorable outcome. A case example will be shown in this lecture along with discussing proper diagnosis, surgical and restorative steps, implant selection, material selection and follow-up protocols.

Learning Objectives:
1. Understand proper diagnosis and treatment planning for natural tooth and implant combo cases.
2. Explore the ideal treatment sequence with these types of cases.
3. How to effectively communicate with patients and your multi-disciplinary team to manage expectations and outcomes.

We all deal with dental insurance in some capacity, whether we file claims for patients or help them file their own. However, many of the myths surrounding dental insurance plaque all dentists and increase their overhead and decrease their reimbursements. This course will bust these myths and help teach you and your team how to play the insurance game for better reimbursement, less denials, and best practices for your patient’s benefit in less time.

There are simple and practical steps all throughout this CE course that will guide you to a better understanding of insurance and how you can manage the process.

Are you ready to change dealing with insurance from a nightmare to just a mild annoyance?

Course Objectives:

• Bust common dental insurance myths
• Improve insurance management tactics and profitability
• Achieve more predictable reimbursements for patients
• Remove pitfalls and stress for the team

You don’t have to love doing root canals to understand endodontics. “Endo” goes far beyond accesses, working lengths, and gutta-percha. Often misunderstood and typically only associated with the procedure it’s known for, root canal treatment merely represents the physical arm of a more complex process. The aspects of endodontics that hold the most weighted value are the skills, knowledge, and ability to understand diagnostic and prognostic probability. This session outlines the framework that drives decision-making and case selection from the perspective of a clinically practicing endodontist using a case-based, scenario-driven format. The adoption and application of this framework can significantly improve the clinician’s ability to make sound clinical judgments and more confident recommendations when faced with the choice to treat or extract pulpally compromised teeth.

Upon completion of this session, attendees should be able to:
• Gain a deeper understanding of the clinical systems and protocols that revolve around the endodontic diagnostic process.
• Recognize the primary and secondary influencing factors that impact prognosis and case selection.

An in depth discussion on cases and diagnostic criteria for GPs to feel more comfortable keeping cases in house.

-Clear aligner capabilities and limitations
-When braces are the only option
-Interceptive orthodontics for the mixed dentition
-Clinical and Non Clinical reasons to refer
-How to resolve complications

Dr. Robert Martino retired from working on patients at the age of 38. Eighteen years later he owns 7 practices, co-founded and runs a national mouthrinse company (OraCare), co-founded and runs an international Aircraft Maintenance company (EASW) and has found a charity that gives back to our military and veterans every year (Freedom Day USA).

Many dentists want to own multiple practices and put down the handpiece but don’t know how or haven’t defined why they want to do it.  The following course will go through the reason why you should (or why not), when can you do it and steps on how to do it.

Controlling individual teeth, segments of teeth, and the occlusal plan are essential in order to create a foundation for implant and restorative dentistry to build on. With advancements in osseous anchorage such as temporary anchorage devices, osseous plates and implants, we have control of the dentition like we never have had before. This advancement in conjunction with clear aligner therapy creates the ideal treatment modality to set up an array of restorative cases from simple to complex while achieving excellent case acceptance.

Dr. Ray will discuss the use of current technologies for Guided Bone Regeneration with an emphasis on resorbable membrane technology.
The objectives are to familiarize the audience with the science of bone regeneration and the science of the products we use to accomplish bone growth for dental implants or tooth retention.

The goal is to show how product selection can impact results and why there are differences when using different products.

Endodontically-treated teeth often have undergone significant coronal destruction and possibly loss of radicular dentin, secondary to endodontic treatment. For many decades, metallic posts have been a standard part of a dentist’s armamentarium for restoring endodontically-treated teeth. As in most technologies, there has been a continuous search for the optimal material, design, and physical properties of the endodontic post. Currently available fiber-reinforced resin posts and fiber-reinforced resins are essentially composite materials; they are composed of fibers of carbon or silica surrounded by a matrix of polymer resin. The similarity between their modulus of elasticity and that of dentin possibly seems to lower the risk of failure due to root fracture. However, an important factor determining the success of luting procedures remains the knowledge and experience of the practitioner in their characteristics, bonding techniques, and the predictability of the clinical technique. This lecture will analyze available data and provide a practical albeit evidence-based approach to the advantages and limitations of fiber-reinforced resin technology in clinical practice.

Lecture objectives:

• Identify the differences between a vital and an endodontically-treated tooth
• Describe the mechanical properties of fiber-reinforced posts
• Compare the potential effects of metal post and fiber-reinforced posts
• Manage the interface between the restoration and the radicular dentin